One of the projects that we've recently finished is a cool streaming 360/VR video app for Vue360. There are lots more features planned for this app, but right now you can create an account, view videos (with or without a Google Cardboard), and upload your own videos via the companion website.
Last week, PopFizz and the Tennessee Film and Entertainment Commission came to Memphis and covered the stories of some businesses around town. We are very excited that The Danse was included in this project! The goal of this effort is to showcase Tennessee creative tech talent and how awesome it is to live and work in Tennessee, especially with other Tennesseans.
We really had a blast with Brian and his team. Thank you so much for putting us all at ease while on camera!
For our video, the crew followed us downtown to Loflin Yard where we met up with other tech creatives who are also being featured in these videos. The next day, we invited the crew to join us at our offices in East Memphis to see what a typical workday is like for us. Then we wrapped it all up with a trip to Gus's Chicken.
Youtube is more than just the place to go for interesting, funny, strange, and slightly odd videos. Businesses are using it to promote their products and services. Thanks to sites like YouTube, it is affordable for any size business to create its own videos. This allows small businesses to compete on a larger scale against major corporations.
Companies use 3D animation to bring their products to life for the customer. The videos do more to sell the product because it brings parts of the message to life that are usually static. If you look at social media sites such as Facebook and Twitter, you will notice that more people share links to videos and images than they do to articles. This means that you can get your message out to more people with video than with an email or article telling about your product or service.
Viral video is another area where marketing can utilize modern technology to build their brand. How many times have you seen a simply put together video get thousands of views and even get mentioned on national TV shows because something about it captivated people?
Video allows marketers to introduce their product in a way that people will actually use it with produce simulation. You can show people how a product feels, looks, behaves, or works for a customer. This will be more enticing than just using words to convey those images.
Testimonials are also more compelling in video. You can read the satisfied customer’s words, but imagine how much more believable it is when you can actually see the customer as they tell you how happy they are with a company’s product or service. Video testimonials will convert more people to your business than written testimonials alone.
Video can put a face to a name if you want people to get to know your company. Many businesses will have their CEO or business owner do a video telling about the company and its products or services and what makes them better than the competition. This message is more memorable with video than the written word.
Modern video techniques including 3D animation and product simulation can be utilized in marketing campaigns to introduce new customers to your business and your product or service. Video is affordable for every business whether they are a major corporation or a new startup with limited funding. This levels the playing field and gives new companies a chance without requiring a major advertising budget.
Patients over the years have been known on occasion to give information to a doctor that they learned from popular medical TV shows such as ER. They will associate a surgery or other procedure with something they saw on a show and assume that is what can be expected in real life. While life doesn’t always follow a well-acted script, the principle does bring up a valid point: people remember things they see. Preparing Your Patients
This idea can be used in a real-world setting to the benefit of your patients. Instead of just telling them how a procedure is going to work in a consultation, you can show them through 3D animation. With detailed graphics and realistic sound and images, you can give them more information that they will remember.
The 3D simulation doesn’t have to be just about the procedure, but can include recovery and after care at home. You can demonstrate exercises or certain treatments you want them to engage in when they return home from the procedure. This better prepares them for what to expect than just describing it in words.
Many plastic surgeons use this technique to help their patients understand what results they can expect from a certain procedure. They can show the exact procedure as well as the differences in appearance right after the surgery and months later. This helps to ensure that the patient will be better prepared for what they will see in the mirror prior to the surgical procedure.
Since plastic surgery is a visual type of surgery where many patients are looking for immediate visible results, 3D simulation is often beneficial to convey the right message. However, it is not the only medical focus to benefit from visual presentations. Dentists also use this technique to explain everything from whitening processes to complex dental surgery. Orthopedics can also utilize this to demonstrate recovery time from surgery and what type of therapy can be expected as well as the recovery process as they gradually regain use of the affected area.
Patients can be put at ease better with a reproduction of a procedure than just with an explanation given by a doctor. They will be more likely to retain the information regarding what they must do as well as remembering what to expect through the different stages of the procedure. Being prepared and informed will make them feel better and make them a better, more compliant patient for their doctor.
The energy industry is a highly technical field that requires workers to be updated on the latest techniques and equipment quickly and proficiently. Refineries and offshore rigs are complex facilities with many dangerous aspects to them. Hundreds of workers work at these sites and must be thoroughly trained for their protection and the safety of those they work with. Many of these workers are using highly technical equipment and dealing with dangerous situations such as toxic chemicals, high-pressure leaks, and fires. While these companies can coordinate training two or three times a year, this can be difficult to coordinate at offsite locations. To complicate this situation, crews are often sent out to offshore sites as often as every six weeks. Training onsite can be disruptive to the daily schedule and expensive to coordinate.
The issues with coordinating effective onsite training are many. Using real equipment for training can be both expensive and dangerous. The likelihood of damage to equipment or threat to safety is higher when using actual equipment for new employees. The other option of creating a simulated job site in another location is both expensive and often unrealistic. It can be difficult to re-enact real scenarios in a realistic way.
More companies in the gas and oil business are going to 3D simulation for training. Organizers can schedule procedures to train workers and meet the health and safety standards of their industry through realistic 3D training.
Site managers can recreate a real-world situation and discover problems before they happen. Workers can figure out how to execute a procedure before it is required. With this interactive simulation, companies can explore options for handling certain projects and select the most effective one.
These simulation techniques are often more realistic than a physical re-enactment would be. Movement of equipment can be created realistically with the same limitations as would be experienced in the real world. The use of physics would ensure that realistic actions are completed such as using resistive force to make a task more challenging. For instance, a worker could have problems in turning a valve due to the equipment’s resistance.
For employers in the energy industry, 3D training offers a more accurate method of training for a cost efficient method of ensuring qualified, prepared workers are placed in their jobs. This type of training can better ensure the safety of the workers and equipment by providing them with real-world knowledge that they will use on the job.
Ophthalmic surgery is often a complex procedure and conventional teaching methods involving watching traditional videos have not been an effective approach for training students. A new approach has been created that better trains and equips students for their own time in the operating room.
(image created by The Danse)
Training Using 3D Animation
This training is called “Ophthalmic Operation Vienna” and was done by the Medical University of Vienna in the department of Ophthalmology. 172 students took part in the experiment and where divided into two groups. The first group viewed the 3D animations while the second group only saw the traditional surgical videos. The same narration was used on both groups. After viewing the two video options, students were then tested with multiple choice questions.
What was discovered after this process is that students who viewed the 3D training had a better understanding of the procedure. They learned the topographical aspect of the procedure, but they also excelled in the theoretical aspect of the procedure. It was determined that the 3D animation was a valuable supplement to other teaching methods. It may be interesting to note that women gained the most from the 3D group over the control group.
How It Was Set Up
In this test, five of the most common operations were used. The complexity of the eye makes it difficult to understand many of the procedures in a traditional training method. With the 3D teaching model, graphics, sound and animation were used to recreate the methods for cataract, retinal detachment, glaucoma, ablative refractive, and vitrectomy surgeries. A model eye was designed that followed the actual dimensions for an eye.
Three different views were used in the simulation. The first was filmed through the surgeon’s view with the operating microscope. The second view was the bystander’s view and was filmed from the side, which gave an overview of the entire procedure. The third view is the 3D animated sequence with sections of the model.
This test supports the view that while most people only retain around 10 to 15 percent of what they read and slightly more of what they hear, and up to 30 percent of what they see, this retention can be up to 50 percent when all of these methods are combined. The study supports the idea of using 3D simulation in more medical training settings to have better prepared students entering the real world.