I just got back from Disney World with my family a few weeks ago. It was my children’s (5 and 8 years old) first time there, and watching them experience it all was pure magic! That kind of magic is something we strive for in everything we do at The Danse and encourage our clients to reach for as well.
For decades, Disney has made themselves the forerunner in Immersive experience technology. From the inception of their DisneyQuest programs to the Virtuality developments, Disney has led the way in total Immersive experiences for their customers. The question we are faced with now, is how can a training department utilize the practices Disney has already put in place to develop a more effective training module using immersive experiences?
The Disney Touch
One of the primary ways that Disney allows its guests to have an Immersive experience is through the ability to naturally interact with what you see. When you visit a Disney park, you enter a relatively virtual world. In this virtual world, you are able to manipulate the things around you. This can be scenery or characters. For a child, this is magic. Training departments should take note that the ability to interact is a key to a total immersive experience.
Seeing like Disney
True immersion must include seeing everything as if you’re really standing there. Disney completely understands this and visually surrounds their guests in their experiences. At Disney, every ride, show, and game are built all around you, making you feel as if you’re really in another place. Every video or animation is perfectly captured or created to lend itself to these experiences.
At the Disney Parks, and on their rides, sound plays a key part to their Immersive experience. If you were to ride Splash Mountain, your experience would not be the same if you could not hear the interactions of Brer Bear and Brer Fox in the background. These sounds tell us the story while we are queuing and enjoying the ride. As a training manager, you must always remember to keep the sense of sound in the forefront of your training modules.
The Smells of Success and What Magic Tastes like
The Imagineers at Disney have never forgotten two of your major senses, smell and taste. When you enter the Gran Fiesta Tour experience at Epcot's Mexico, you are inundated with the smells and tastes of old world Mexico through the centrally located restaurant. When a guest can not only ride and watch the experience, but also smell and taste it, they are that much more fulfilled. For training departments, the concept is the same. Imagine a waiter trying to explain a meal that they have never tasted. Or imagine a fire chief trying to explain what a diesel fire smells like to a group of new recruits.