Gamification within Corporations: Goodbye Casual Friday

What Is This?  

Creating interactive game-styled software designs within corporations looks like it will make work more engaging for employees. As employees we should rightly expect our organization to actively care about creating an engaging environment that doesn’t run us empty; and as administrators of organizations it is also our duty to collaborate with employees. The cliché Casual Friday was once a product of the logic behind boosting employee morale, but it didn’t really stick around long and isn’t applicable across professions. But, the new kid on the block, Gamification, is a lot more promising. Forbes magazine recently wrote:

Given the recent engagement numbers released from Gallup, showing 71 percent of American workers are “not engaged” or “actively disengaged” in their work, gamification is finding its way on the agenda of the Chief Human Resource Officer… Gartner predicts that by 2014, more than 70 percent of global 2,000 organizations will have at least one “gamified” application, which can range from mastering a specific skill or improving one’s health. ‘Gamification: Three Ways To Use Gaming For Recruiting, Training, and Health & Wellness’ – Jeanne Meister

Engaging Interactive Programs and Designs

Corporations that are beginning to use game mechanics within all facets of employee relations are beginning to come up with some successful implementations. Target cashiers are now using interactive software as they scan customer purchases - a light blinks either green or red depending on the speed the item is scanned which are scored for optimal time. Marriott International Inc, beginning to create web-based games similar to the ones used on Facebook, as ways to recruit employees and for other companies, employee training programs and yearly skill reviews are also being gamified. The gaming doesn’t deter using merit rewards as incentives for increasing productivity, but they do drastically rework the way the incentives are presented to the employee. Depending on the type of job and task, the job itself becomes part of a game designed to foster fun for the entire workspace while retaining to competitive bent that drives excellence.

With new technology becoming so accessible such as Androids and other Smartphones among the population, developing mobile gaming software can allow companies to create game-like elements of specific work related tasks beyond an employee’s desk or work station. Sales associates and real estate agents would be a perfect example of employees that would be able to stay in-touch on the job while still being outside the main office. While also driving employee performance, gamification allows for companies to distribute monetary rewards in smaller increments over an entire year or season instead of one lump sum.