If you want to capture people’s attention in today’s busy world, you have to feature interactive simulation of products. It’s not enough to tell people about a product or even show them the benefits of using a specific brand or item. You have to get them involved so they feel like part of the product. That is the point at which you can begin to develop brand loyalty.
A good example of how that is achieved is through the augmented reality app that Heinz developed. It was designed to market the company’s tomato ketchup with a pop-up book featuring recipes using the ketchup as an ingredient.
Recipes would pop out when the camera was placed on top of the product. Users could look through the recipes and download as a PDF. They could also view the recipes as videos on the Facebook page of the product. The goal for the company was to inspire users to try new ways of using the product while they are out rather than waiting for them to visit a website to find the recipes.
This is just one instance of how this technique can be used to draw people in. Marketing has achieved new levels of brand awareness by incorporating new technology into their advertising campaigns. Heinz is not the only company to focus on a mobile app to sell their product. As more people move from traditional computers and laptops to mobile devices, mobile applications will play a stronger role in marketing.
Businesses that want to be relevant will have to move to mobile. They can create simple apps designed to provide information about a product or company. While that is the easiest way to begin in mobile marketing, it cannot be the only way a business gets involved. To be effective, the mobile development must also include the user in the experience. This ensures that they feel more connected and involved; it will also make them more likely to tell their friends about the application and convince them to try it.
Mobile marketing is the trend of the future, utilizing interactive applications and augmented reality to enhance the user’s experience. Businesses that want to stay at the forefront of their industry must learn to compete in this arena to capture their visitors’ attention and to create a loyal following. This will ensure that their campaigns have a high conversion rate and are more successful.