Here are a couple more stills from one of our current animation projects.
We're currently working on an animation to show how a client's product reconstructs bones. Here are a few stills from that animation.
I just got back from Disney World with my family a few weeks ago. It was my children’s (5 and 8 years old) first time there, and watching them experience it all was pure magic! That kind of magic is something we strive for in everything we do at The Danse and encourage our clients to reach for as well.
For decades, Disney has made themselves the forerunner in Immersive experience technology. From the inception of their DisneyQuest programs to the Virtuality developments, Disney has led the way in total Immersive experiences for their customers. The question we are faced with now, is how can a training department utilize the practices Disney has already put in place to develop a more effective training module using immersive experiences?
The Disney Touch
One of the primary ways that Disney allows its guests to have an Immersive experience is through the ability to naturally interact with what you see. When you visit a Disney park, you enter a relatively virtual world. In this virtual world, you are able to manipulate the things around you. This can be scenery or characters. For a child, this is magic. Training departments should take note that the ability to interact is a key to a total immersive experience.
Seeing like Disney
True immersion must include seeing everything as if you’re really standing there. Disney completely understands this and visually surrounds their guests in their experiences. At Disney, every ride, show, and game are built all around you, making you feel as if you’re really in another place. Every video or animation is perfectly captured or created to lend itself to these experiences.
At the Disney Parks, and on their rides, sound plays a key part to their Immersive experience. If you were to ride Splash Mountain, your experience would not be the same if you could not hear the interactions of Brer Bear and Brer Fox in the background. These sounds tell us the story while we are queuing and enjoying the ride. As a training manager, you must always remember to keep the sense of sound in the forefront of your training modules.
The Smells of Success and What Magic Tastes like
The Imagineers at Disney have never forgotten two of your major senses, smell and taste. When you enter the Gran Fiesta Tour experience at Epcot's Mexico, you are inundated with the smells and tastes of old world Mexico through the centrally located restaurant. When a guest can not only ride and watch the experience, but also smell and taste it, they are that much more fulfilled. For training departments, the concept is the same. Imagine a waiter trying to explain a meal that they have never tasted. Or imagine a fire chief trying to explain what a diesel fire smells like to a group of new recruits.
The Omni takes virtual reality to an all-encompassing new place for more than just games and entertainment. Gamers can feel immersed in the games they play as the device allows them to move their feet, walk and run along with the program. With the use of Oculus Rift to view their virtual world, the Omni places the user right in the middle of the action. But this is just for starters, as there are applications beyond fun and games that can be extremely useful out there in the real world.
The Virtuix Omni looks like a round treadmill, complete with a railing. The pack for 699 USD includes a special belt and shoes to be used with it. Purchase of the Oculus Rift is separate, but necessary to complete the virtual simulation.
The Omni allows for:
- More interactive remote employee meetings
- Virtual exhibitions for on the job
- Simulations of workplaces
- Increased ease and realistic simulation of training on the job
Particularly for jobs that are more hands-on, is this last point especially relevant. Instead of training EMTs with dummies, they can run to the scene, check the pulse of their charge, load them into the ambulance, and then drive away. They can practice every aspect of their job using the Omni.
Training for a Variety of Job Fields
Some of the other fields which can benefit from practicing job scenarios using the Omni include:
- Nurses and nursing assistants
- Doctors and dentists
- Engineers and those who deal with hardware
- Production line workers
- Those who work in retail
- Clothing designers
- Office workers who need to tour new locations in advance
- Those who need to practice sales and marketing scenarios
- Those who need training speaking before large audiences
- Training motivational speaking
The Training Benefits for Using the Virtuix Omni are Plenty
Any job with a hands-on aspect can use simulation that incorporates feet and movement, as well as the viewing function (from Oculus Rift). Colleagues can demonstrate job functions from a remote location and have the feeling they are in the room together, handing each other instruments and approaching one another. Despite location restraints, they can have the sort of team building and bonding that was previously only possible in person. This will serve to speed up the training process and optimize employee efficiency and cost effectiveness—in saving money on expensive flights, for example.
Virtual reality is a powerful tool for job training that will continue to be optimized as the technology is developed and made readily available on the market. The Virtuix Omni in conjunction with the headset from Oculus Rift are forerunners for improving the on the job training experience and will surely be fixtures on educating individuals in the future.
Technology is becoming more and more futuristic, including the way we view what we’re doing. Lenses, headsets and other assorted viewing devices offer total or partial immersion in virtual worlds, or at the very least: augmentation of the so-called real world.
Popular displays like the Oculus Rift, the Microsoft HoloLens, the Google Cardboard, and the Samsung GearVR are among the up and coming technology virtual reality devices have to offer.
- A bulky headset that allows users to see digital worlds from a 360 degree angle based on how the user turns his or her head. It can be supplemented with the Virtuix Omni to include hands, arms and feet motion for an even more realistic experience
- It’s impossible to see out of the headset, users are totally immersed in what they are playing—working on or viewing.
- Slightly smaller than the Rift and lighter weight. It also allows the viewer to see their work from various perspectives but is also transparent to the outside world.
- Provides only partial immersion, depending on what applications are utilized.
- Augmentation to the world outside instead of blocking the outside world.
- Runs only in conjunction with Windows 10.
- Consists of a simple cardboard viewer.
- Applications on the user’s mobile phone provide the view.
- Affordable, lightweight, and simplistic.
- The cheapest virtual reality option that works with a variety of mobile phones.
- Only works with one Samsung mobile phone: the Samsung Galaxy Note 4
- The headset is similar to Oculus Rift
- Provides total immersion
- Only costs 199 USD
Various Degrees of Virtual Reality
Whereas Oculus Rift and Microsoft Hololens are more intensive and have the potential to be used for a lot of business related operations including training and design, the Google Cardboard and Samsung GearVR viewers are easily affordable and can provide virtual reality experiences for consumers looking to just stick a toe in the water. They are less bulky than the Rift and more transportable. Though the Samsung GearVR only runs on Galaxy Note 4, more models could be added in the future and it’s already possible to go out and buy the Google cardboard and the GearVR—unlike the Hololens that is only out there as a prototype (that not everyone can get their hands on).
The Rift and the HoloLens are less accessible to start with, but may prove to be more realistic in immersing users. Once they arrive on the market to consumers, it will be interesting to see what applications are picked up. Google Cardboard and Samsung GearVR can be tried out now, giving us a taste of what is to come.
Youtube is more than just the place to go for interesting, funny, strange, and slightly odd videos. Businesses are using it to promote their products and services. Thanks to sites like YouTube, it is affordable for any size business to create its own videos. This allows small businesses to compete on a larger scale against major corporations.
Companies use 3D animation to bring their products to life for the customer. The videos do more to sell the product because it brings parts of the message to life that are usually static. If you look at social media sites such as Facebook and Twitter, you will notice that more people share links to videos and images than they do to articles. This means that you can get your message out to more people with video than with an email or article telling about your product or service.
Viral video is another area where marketing can utilize modern technology to build their brand. How many times have you seen a simply put together video get thousands of views and even get mentioned on national TV shows because something about it captivated people?
Video allows marketers to introduce their product in a way that people will actually use it with produce simulation. You can show people how a product feels, looks, behaves, or works for a customer. This will be more enticing than just using words to convey those images.
Testimonials are also more compelling in video. You can read the satisfied customer’s words, but imagine how much more believable it is when you can actually see the customer as they tell you how happy they are with a company’s product or service. Video testimonials will convert more people to your business than written testimonials alone.
Video can put a face to a name if you want people to get to know your company. Many businesses will have their CEO or business owner do a video telling about the company and its products or services and what makes them better than the competition. This message is more memorable with video than the written word.
Modern video techniques including 3D animation and product simulation can be utilized in marketing campaigns to introduce new customers to your business and your product or service. Video is affordable for every business whether they are a major corporation or a new startup with limited funding. This levels the playing field and gives new companies a chance without requiring a major advertising budget.
Patients over the years have been known on occasion to give information to a doctor that they learned from popular medical TV shows such as ER. They will associate a surgery or other procedure with something they saw on a show and assume that is what can be expected in real life. While life doesn’t always follow a well-acted script, the principle does bring up a valid point: people remember things they see. Preparing Your Patients
This idea can be used in a real-world setting to the benefit of your patients. Instead of just telling them how a procedure is going to work in a consultation, you can show them through 3D animation. With detailed graphics and realistic sound and images, you can give them more information that they will remember.
The 3D simulation doesn’t have to be just about the procedure, but can include recovery and after care at home. You can demonstrate exercises or certain treatments you want them to engage in when they return home from the procedure. This better prepares them for what to expect than just describing it in words.
Many plastic surgeons use this technique to help their patients understand what results they can expect from a certain procedure. They can show the exact procedure as well as the differences in appearance right after the surgery and months later. This helps to ensure that the patient will be better prepared for what they will see in the mirror prior to the surgical procedure.
Since plastic surgery is a visual type of surgery where many patients are looking for immediate visible results, 3D simulation is often beneficial to convey the right message. However, it is not the only medical focus to benefit from visual presentations. Dentists also use this technique to explain everything from whitening processes to complex dental surgery. Orthopedics can also utilize this to demonstrate recovery time from surgery and what type of therapy can be expected as well as the recovery process as they gradually regain use of the affected area.
Patients can be put at ease better with a reproduction of a procedure than just with an explanation given by a doctor. They will be more likely to retain the information regarding what they must do as well as remembering what to expect through the different stages of the procedure. Being prepared and informed will make them feel better and make them a better, more compliant patient for their doctor.