One of the projects that we've recently finished is a cool streaming 360/VR video app for Vue360. There are lots more features planned for this app, but right now you can create an account, view videos (with or without a Google Cardboard), and upload your own videos via the companion website.
There is a new generation taking over the workforce at large. The Millennial, or Generation Y, group has become one of the predominant groups of working adults today. This group of individuals was born between 1980 and 1999. As such, the environment and technology available when they were “growing up” was far different than the previous generations.
Understanding that Millennials respond differently to training modules is the key to successfully engaging them and completing their training. Gone are the days when you could supply your trainees with long lectures and bookwork. This generation of employees needs a far more tech-savvy and interactive experience to stay stimulated and inspired.
The Most Effective Ways to Reach a Millennial
Take advantage of Mobile learning
You will be hard pressed to find a Millennial today that does not have a mobile device. Many of these individuals travel around with more than one, in their daily lives. This is an entire generation who has grown up with laptops, cell phones, smart phones, and tablets. They are incredibly comfortable with these types of mobile devices. In fact, many feel naked without them. If you create training programs that utilize mobile devices, you will automatically increase the level of comfort and interest in this generation.
It's all just a game
Many people have heard the term “Gamification”, though few truly understands what it entails. If you think of Millennials and games in the same context, then you often think of popular gaming systems. Gamification however has nothing to do with Halo or Fallout. The process of Gamification is that of turning an ordinary circumstance into a game or competition. In reality, the Millennial's love of gaming systems has created a highly competitive culture who enjoys a true competition. In a training or educational setting, it is highly beneficial to create a game or competition environment from the lecture material. When a Millennial tries to “win the game”, they are learning your information as a by-product. Their intense desire to succeed evolves into a more thorough grasp of the knowledge.
Go to the Movies
Studies around the world have proven that Millennials are far more accepting of information they receive in a video or movie, then that of a book. If your training can include short succinct movies, your millennial trainees will be far more inspired to learn the material. Visually, a video or movie is going to draw the Millennial in, while long written text is going to dissuade them from interacting. Many people think this is a result of Millennials being the “lazy” generation. However, in truth Millennials are very inquisitive, and don’t want to waste any time. If they can witness a subject, they are more stimulated, and their questions are answered more thoroughly. DOING is an even better option if training budgets allow…
Try any number of these techniques in your next training session, and you will be amazed at how well you inspire and engage with your burgeoning millennial workforce. Also, allow your Generation Y employees to participate in how the training is delivered. You will be amazed at the creative and inventive ideas they can produce.
Youtube is more than just the place to go for interesting, funny, strange, and slightly odd videos. Businesses are using it to promote their products and services. Thanks to sites like YouTube, it is affordable for any size business to create its own videos. This allows small businesses to compete on a larger scale against major corporations.
Companies use 3D animation to bring their products to life for the customer. The videos do more to sell the product because it brings parts of the message to life that are usually static. If you look at social media sites such as Facebook and Twitter, you will notice that more people share links to videos and images than they do to articles. This means that you can get your message out to more people with video than with an email or article telling about your product or service.
Viral video is another area where marketing can utilize modern technology to build their brand. How many times have you seen a simply put together video get thousands of views and even get mentioned on national TV shows because something about it captivated people?
Video allows marketers to introduce their product in a way that people will actually use it with produce simulation. You can show people how a product feels, looks, behaves, or works for a customer. This will be more enticing than just using words to convey those images.
Testimonials are also more compelling in video. You can read the satisfied customer’s words, but imagine how much more believable it is when you can actually see the customer as they tell you how happy they are with a company’s product or service. Video testimonials will convert more people to your business than written testimonials alone.
Video can put a face to a name if you want people to get to know your company. Many businesses will have their CEO or business owner do a video telling about the company and its products or services and what makes them better than the competition. This message is more memorable with video than the written word.
Modern video techniques including 3D animation and product simulation can be utilized in marketing campaigns to introduce new customers to your business and your product or service. Video is affordable for every business whether they are a major corporation or a new startup with limited funding. This levels the playing field and gives new companies a chance without requiring a major advertising budget.
The energy industry is a highly technical field that requires workers to be updated on the latest techniques and equipment quickly and proficiently. Refineries and offshore rigs are complex facilities with many dangerous aspects to them. Hundreds of workers work at these sites and must be thoroughly trained for their protection and the safety of those they work with. Many of these workers are using highly technical equipment and dealing with dangerous situations such as toxic chemicals, high-pressure leaks, and fires. While these companies can coordinate training two or three times a year, this can be difficult to coordinate at offsite locations. To complicate this situation, crews are often sent out to offshore sites as often as every six weeks. Training onsite can be disruptive to the daily schedule and expensive to coordinate.
The issues with coordinating effective onsite training are many. Using real equipment for training can be both expensive and dangerous. The likelihood of damage to equipment or threat to safety is higher when using actual equipment for new employees. The other option of creating a simulated job site in another location is both expensive and often unrealistic. It can be difficult to re-enact real scenarios in a realistic way.
More companies in the gas and oil business are going to 3D simulation for training. Organizers can schedule procedures to train workers and meet the health and safety standards of their industry through realistic 3D training.
Site managers can recreate a real-world situation and discover problems before they happen. Workers can figure out how to execute a procedure before it is required. With this interactive simulation, companies can explore options for handling certain projects and select the most effective one.
These simulation techniques are often more realistic than a physical re-enactment would be. Movement of equipment can be created realistically with the same limitations as would be experienced in the real world. The use of physics would ensure that realistic actions are completed such as using resistive force to make a task more challenging. For instance, a worker could have problems in turning a valve due to the equipment’s resistance.
For employers in the energy industry, 3D training offers a more accurate method of training for a cost efficient method of ensuring qualified, prepared workers are placed in their jobs. This type of training can better ensure the safety of the workers and equipment by providing them with real-world knowledge that they will use on the job.