Video Isn't just for Big Business Anymore

Youtube is more than just the place to go for interesting, funny, strange, and slightly odd videos.  Businesses are using it to promote their products and services.  Thanks to sites like YouTube, it is affordable for any size business to create its own videos.  This allows small businesses to compete on a larger scale against major corporations.

Companies use 3D animation to bring their products to life for the customer.  The videos do more to sell the product because it brings parts of the message to life that are usually static. If you look at social media sites such as Facebook and Twitter, you will notice that more people share links to videos and images than they do to articles.  This means that you can get your message out to more people with video than with an email or article telling about your product or service.

Viral video is another area where marketing can utilize modern technology to build their brand.  How many times have you seen a simply put together video get thousands of views and even get mentioned on national TV shows because something about it captivated people?

Video allows marketers to introduce their product in a way that people will actually use it with produce simulation.  You can show people how a product feels, looks, behaves, or works for a customer.  This will be more enticing than just using words to convey those images.

Testimonials are also more compelling in video.  You can read the satisfied customer’s words, but imagine how much more believable it is when you can actually see the customer as they tell you how happy they are with a company’s product or service.  Video testimonials will convert more people to your business than written testimonials alone.

Video can put a face to a name if you want people to get to know your company.  Many businesses will have their CEO or business owner do a video telling about the company and its products or services and what makes them better than the competition.  This message is more memorable with video than the written word.

Modern video techniques including 3D animation and product simulation can be utilized in marketing campaigns to introduce new customers to your business and your product or service.  Video is affordable for every business whether they are a major corporation or a new startup with limited funding.  This levels the playing field and gives new companies a chance without requiring a major advertising budget.